George clothing – case study

My association with George clothing came from a long period working with Asda. On the strength of some major learning projects, I was asked to collaborate on a george Operations Manual – visiting Stores of Excellence to capture best practice in all aspects of the business (from back of house to VM, visiting all points in between)

This proved so successful that I was invited to convert it for use on Pipeline, george’s intranet. Within the constraints, this delivered all the information to all colleagues – where and when it was needed. All subsequent projects were to include an HTML version for Pipeline.

George projects involved taking materials from the widest range of sources (usually practitioners) and editing, rewriting into coherent presentations.

Projects ranged from technical Manuals (guiding suppliers on the standards of manufacture and delivery of garments) delivered in print and later on CD as PDF presentations, right through Visual Merchandising charts and Seasonal Planning Guides which prepared department heads in-store for the upcoming seasons.

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In amongst these, we created 2 signature projects:

The first was george in a box – a toolkit to establish George space and values in a concessional area (as part of the expansion of george global). This included a magnetic space planner, VM cards, equipment cards and a How To… booklet. Oh yes… and a branded box to keep it in!

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The last major project I did with George was to create materials for the George Retail Academy. Like the Ops Manual, this sought to capture expertise from the whole organisation and represent it as a coherent set of materials covering all aspects of supply, merchandising, buying and so on.

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George clothing tested my ability to source and manage just about every medium possible – print and plastics, electronic and CD presentations, banners, posters and even a 45 foot planning ‘wall’ and associated magnetic symbols! Good times.

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